Ali Lloyd joined AFRY (formerly Pöyry) Management Consulting in 2010 and has over 30 years of commercial experience in UK energy markets. He has a detailed knowledge of the UK electricity market including support schemes for renewable generators. Ali oversees AFRY’s GB market team, and specialises in providing advice to developers of and investors in renewable electricity projects, particularly wind, solar, biomass, and waste projects. This includes valuing the revenue streams available to such projects, helping to secure a route to market for the electricity and green certificates, and helping clients understand the market and regulatory risks relating to their projects. He has advised on a large number of offshore wind transaction in the UK and other European markets.